Bringing “Alright Bab!” to Life:

Birmingham’s iconic Light Festival illuminated the city with a stunning array of installations, celebrating the region’s creativity and community spirit. Among the standout pieces was the “Alright Bab!” light art installation—a bold and vibrant tribute to Birmingham’s warmth, inclusivity, and rich cultural heritage. As a Midlands-based creative solutions production company at the heart of the live events, exhibitions, and brand activations industry, Taylex Group played a pivotal role in bringing this installation to life.

A Celebration of Birmingham’s Identity

“Alright Bab!” is more than just a greeting—it’s a phrase deeply rooted in Birmingham’s identity, symbolizing the city’s welcoming nature. Positioned in Colmore Square, the installation is designed to brighten up urban spaces and create a legacy beyond the Birmingham Light Festival. This project, part of a larger initiative funded by the UK Government’s UK Shared Prosperity Fund, aims to enhance public areas through innovative and visually striking light displays.

Taylex Group’s Role in the Project

At Taylex Group, we specialize in transforming creative visions into reality. With an 18-year legacy in exhibitions, live events, and brand activations, our expertise in design, fabrication, and installation made us the perfect partner to bring “Alright Bab!” to life. Collaborating with leading industry specialists, we provided end-to-end production solutions, ensuring the structure’s durability, aesthetic appeal, and functionality.

Our partners in this project included:

• i-Vision – A design-led lighting manufacturer that developed the custom illumination for the installation.
• S&H Metal Productions – Experts in metal shaping and moulding, who crafted the distinctive lettering of “Alright Bab!”
• Code 14 – Specialists in metal structural solutions who contributed to the stability and integrity of the installation.
• Angle Ring – A metal curving specialist that helped refine the artistic shaping of the piece.

This collaboration was a testament to our ability to merge technical precision with artistic innovation, ensuring the installation not only met design expectations but also stood as a robust, long-term fixture in the city’s landscape.

Partnering with Colmore BID to Transform City Spaces

Colmore Business District (Colmore BID) has long been a driving force in enhancing Birmingham’s business quarter, home to over 650 companies and 40,000 employees. Their commitment to cultural projects, safety initiatives, and public space enhancements aligns perfectly with our ethos at Taylex Group. By partnering with Colmore BID, we contributed to a project that reflects the city’s thriving business community and its dedication to making Birmingham an outstanding place to work, visit, and experience.

The success of “Alright Bab!” is a testament to the power of brand activations and immersive experiences. In a time when audience engagement is more critical than ever, well-executed installations like this help brands, organizations, and cities connect with their communities in meaningful ways. The illuminated artwork acts as both a striking visual attraction and an interactive public engagement piece, sparking conversations and reinforcing Birmingham’s unique identity.

As experts in creative production, Taylex Group continues to push boundaries in the live event and brand experience industries. Our involvement in projects like “Alright Bab!” showcases our ability to take a simple concept and elevate it into an experiential masterpiece. Whether its crafting bespoke exhibition stands, producing large-scale brand activations, or delivering immersive public installations, we are committed to making visions a reality.

“Alright Bab!” is one of three illuminated artworks set to remain in place beyond the Birmingham Light Festival, contributing to an ongoing transformation of the city’s public spaces. The increasing popularity of interactive and immersive brand activations signals a shift in how businesses and organizations engage with audiences. At Taylex Group, we are excited to be at the forefront of this movement, leveraging our expertise to create experiences that leave a lasting impact.

If you’re looking to bring your brand activation, experiential event, or large-scale creative installation to life, Taylex Group is ready to make it happen. Get in touch with our team today to discuss how we can transform your vision into an unforgettable experience.

Birmingham’s “Alright Bab!” installation is more than just a piece of art; it’s a statement of community, creativity, and collaboration. Taylex Group is proud to have played a key role in its creation, demonstrating our expertise in brand experiences, custom fabrication, and live event production. As the city continues to evolve, we remain committed to delivering innovative and impactful projects that enhance spaces, engage audiences, and make moments truly memorable.