ASUS – BETT

United Kingdom

Exhibition Stand

ExCel, London

About the Project

For three consecutive years, we partnered with Toucan Exhibitions to deliver standout experiences for ASUS UK at BETT, the world’s largest EdTech event held at ExCeL London. ASUS needed an exhibition space that not only showcased their latest innovations but also engaged educators, policymakers, and industry leaders in a meaningful way. Each year, our role was to create a visually striking, strategically designed stand that aligned with ASUS’ education DNA pillars and commitment to sustainability.

Outcome

At BETT 2025, we designed and built a compelling stand featuring four distinct zones, each tailored to highlight ASUS’ newest advancements, including the launch of their Next-Generation Education Laptops. Through seamless collaboration, we delivered an immersive experience that reinforced ASUS’ leadership in the education technology sector. Over the course of our partnership, we have continually refined and evolved ASUS’ presence at BETT, ensuring their brand and business objectives are met year after year. This ongoing collaboration is a testament to our ability to make it happen—turning creative concepts into impactful, results-driven activations.