As a long-standing partner of Betby, Taylex Group was tasked with evolving their signature exhibition stand for ICE London 2024—the final London edition of the event and one of the most significant gatherings in the iGaming industry. The goal was to refine Betby’s bold, recognizable look while enhancing visitor engagement and brand visibility in a high-traffic, competitive environment.

Taylex Group delivered a striking, high impact stand that attracted thousands of visitors over the three-day event. By building on the previous year’s successful design, we maintained Betby’s sleek and dynamic aesthetic while incorporating new elements to boost interactivity. A central bar counter provided a welcoming space for casual networking over freshly brewed coffee, while glass-enclosed meeting areas facilitated focused business discussions.

One of the standout features was the return of Betby’s now-iconic artistic caricatures—this year taken to the next level. Over the course of the exhibition, 170 personalized caricatures were created, drawing constant crowds and making the Betby stand a must-visit destination.

Beyond design execution, Taylex Group managed all logistical details, ensuring a seamless and stress-free experience for the Betby team. Their presence at ICE London 2024 marked an all-time high in engagement, reinforcing their position as a leader in the iGaming industry.

Taylex Group is proud to have supported Betby in making a lasting impact at ICE London 2024, and we look forward to continuing our collaboration on future international projects.