Taylex Group partnered with JA Productions to deliver an unforgettable experience for Birmingham Festival 23, commissioned by Birmingham City Council. Marking the one-year anniversary of the city’s most iconic Commonwealth Games, the festival was designed as a joyful, immersive celebration of sport, culture, and community. The goal was to capture Birmingham’s creative spirit, bringing people together through a dynamic mix of live performances, interactive activities, and large-scale visual storytelling—all in a free, open-air setting at Centenary Square.

With a bold and visually engaging event design, the festival transformed Centenary Square into a vibrant hub of entertainment and community spirit. A striking LED-lit stage backdrop illuminated the space, while an interactive message wall encouraged attendees to share their personal reflections, reinforcing the collective memories of the Games. Live music, performance art, and participatory activities brought the city’s creative talent to the forefront, while big-screen content reignited the magic of summer 2022.

The festival’s commitment to diversity, inclusion, and homegrown talent was evident in every aspect of the programming. This successful collaboration showcased Birmingham’s reputation as a world-class event destination, creating a spectacular and heartfelt tribute to its cultural heritage and the thousands of people who made the Games unforgettable.