BSA, an iconic motorcycle brand, needed an exhibition stand at Motorcycle Live, the UK’s largest motorcycle show. The stand had to showcase their Gold Star Bike, introduce a new colourway, and feature a dedicated merchandise display and seating area. With 90,000 motorcycle enthusiasts attending, BSA aimed to make a lasting impression.

As part of a three-year partnership, Taylex Group delivered a striking exhibition stand at the NEC, in BSA’s birthplace of Birmingham. The stand proudly displayed a range of motorcycles, celebrating both new models and legendary classics. Designed for impact and engagement, the space successfully attracted visitors, reinforcing BSA’s heritage and innovation in the motorcycling world.