BSA
United Kingdom
Exhibition Stand
NEC, Birmingham UK

About the Project
BSA, an iconic motorcycle brand, needed an exhibition stand at Motorcycle Live, the UK’s largest motorcycle show. The stand had to showcase their Gold Star Bike, introduce a new colourway, and feature a dedicated merchandise display and seating area. With 90,000 motorcycle enthusiasts attending, BSA aimed to make a lasting impression.


Outcome
As part of a three-year partnership, Taylex Group delivered a striking exhibition stand at the NEC, in BSA’s birthplace of Birmingham. The stand proudly displayed a range of motorcycles, celebrating both new models and legendary classics. Designed for impact and engagement, the space successfully attracted visitors, reinforcing BSA’s heritage and innovation in the motorcycling world.
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