BSA, the legendary Birmingham-based motorcycle brand, required a cost-effective and impactful showroom solution to support the launch of its new dealerships across the UK and Europe. The objective was to create a branded retail experience within existing dealerships—one that would highlight BSA’s heritage while reinforcing its exciting resurgence with the bold #BSAISBACK campaign. Additionally, the brand sought a bespoke retail installation at the National Motorcycle Museum to further celebrate its legacy..

As experienced shop fitters, Taylex Group worked closely with BSA to develop a practical and visually striking solution that seamlessly integrates within existing dealership spaces. The result is a series of “Shop in Shop” installations—purpose-built areas within showrooms that capture the essence of the BSA brand, providing a dedicated retail environment without requiring a full-scale commercial fit-out. These installations have already been successfully introduced across the UK and are now expanding into European dealerships.

Beyond dealership spaces, Taylex Group designed and installed a unique branded retail area at the National Motorcycle Museum, just a stone’s throw from our NEC office. This carefully curated installation not only showcases BSA’s rich history but also serves as a retail hub for BSA merchandise, both in-store and online.

Taylex Group is proud to support BSA’s revival, combining our expertise in commercial fit-outs with a deep understanding of brand experience. Our collaboration with BSA continues as we roll out further dealership installations, ensuring that the brand’s legacy is celebrated while embracing a new era of motorcycling.