BYD Everything Electric

United Kingdom

Event

NEC, Birmingham

About the Project

Fully Charged, the world’s leading home energy and EV YouTube channel, debuted its Everything Electric event at ExCeL London. As part of this high-profile showcase, BYD UK needed a dynamic and engaging exhibition space to highlight its position as the world’s top-selling battery electric vehicle manufacturer and its role as an official partner of UEFA Euro 2024. Having successfully collaborated at Autosport International, We Are Nameless and BYD UK turned to Taylex Group to bring their vision to life with a stand that would attract, inform, and entertain visitors.

Outcome

Taylex Group designed, built, and installed a standout exhibition space that seamlessly blended brand storytelling with interactive experiences. The stand featured:

  • A ‘keepy-uppy challenge’ area, giving visitors a chance to win UEFA Euro 2024 tickets.
  • A live DJ, creating an energetic atmosphere.
  • A striking LED wall and multiple TV screens to showcase key messaging.
  • A dedicated information area with seating for engagement and conversations.
  • Several BYD vehicles as the main attraction, drawing in crowds.

By delivering a visually compelling and interactive stand, Taylex Group helped BYD UK make a lasting impact at Everything Electric, reinforcing its leadership in the EV market and its partnership with UEFA Euro 2024.

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