CT Interactive, a leading provider of online gaming content and solutions, is a global player in the gaming industry. As part of the ICE London 2023 event, CT Interactive aimed to showcase its offerings alongside its parent company, CT Gaming, while maintaining their distinct identities.

ICE London is one of the premier events in the gaming industry, bringing together top professionals, operators, and innovators. For this prestigious event, CT Interactive required a visually striking and functional stand that would effectively represent both brands while providing ample space for meetings and demonstrations. The challenge was to design a stand that not only highlighted their products but also ensured seamless connectivity and interaction between both brands.

Taylex Group, in collaboration with Toucan Exhibitions & Events, designed and built a 450m² exhibition stand that expertly combined the identities of CT Gaming and CT Interactive. Using the latest beMatrix double-deck system, the stand featured a 90-degree angled LED screen, 220 LED screen panels, and three private meeting rooms to facilitate business discussions. Two rigged fascias connected the two levels, creating a visually cohesive and engaging experience for attendees. Over 1,300 meters of cabling were expertly managed to ensure smooth operation and minimal disruption.

The stand received high praise from CT Interactive for its construction and design. The client expressed satisfaction with the build, highlighting the seamless execution of a complex, two-story stand at a high-profile event. Taylex Group successfully delivered a product that exceeded expectations in both function and aesthetic, allowing CT Interactive to showcase their latest gaming solutions in a dynamic and professional manner.