Digitain, a leading global gaming provider, tasked Maxim with designing a bold, impactful experience that would showcase their vast size, cutting-edge technology, and ambition to conquer new horizons at ICE London, one of the premier events in the gaming industry. With a clear vision of needing to impress a highly professional and innovative audience, Digitain sought a design that would match their forward-thinking ethos.

Due to the scale and complexity of the project, Taylex Group was the natural choice to bring the ambitious vision to life. As specialists in creating bespoke, large-scale environments, Taylex’s expertise was critical in ensuring the project met the high expectations and technical requirements for such a significant event.

Taylex Groups client services team worked closely with Maxim and Digitain to create a high-impact experience at ICE London. The project featured a custom-designed, 6-meter high double-deck structure with conference rooms, demo displays, and a large circular bar. A standout element was the pulsating light tunnels leading to the conference rooms, adding an immersive feel, while the internally lit Digitain logo above reinforced the brand’s identity. Every detail was meticulously crafted by Taylex to ensure a cohesive and impressive result.

The collaboration between Taylex’s technical and engineering teams and Maxim ensured the ambitious design was brought to life while balancing scale and budget. The seamless execution exceeded expectations, creating a visually stunning environment that highlighted Digitain’s technological innovation and made a lasting impression on industry leaders at the event. This project showcases the power of strategic collaboration and the ability to deliver extraordinary results.