Fast Shift, a leading provider of advanced payment and transfer solutions in the UK, wanted to make a significant impact at ICE 2024 held at ExCeL London. The goal was to create a standout exhibition space that would not only highlight their cutting-edge offerings but also provide a functional area for client meetings and interactions. With ICE 2024 being a major event with 811 exhibitors from 76 nations, it was the perfect platform to showcase Fast Shift’s innovations to a global audience.

Partnering with Winning Exhibitions, Taylex Group was tasked with bringing Fast Shift’s vision to life. The design needed to capture the attention of thousands of industry professionals while offering a seamless space for networking and presentations.

Taylex Group delivered an impressive, visually striking stand that stood out on the exhibition floor. A key feature of the design was the use of innovative illumination techniques—back-lit logos, desks, headers, and even an illuminated floor that created a dynamic atmosphere. The most eye-catching element was the two massive circular 2-meter LED screens recessed into the walls, showcasing Fast Shift’s latest products and services. This high-tech visual experience not only drew attention but also ensured the brand’s key messages were front and centre.

The stand’s sleek design and strategic layout provided an ideal setting for Fast Shift’s interactions with clients, contributing to a successful show that reinforced their position as a leader in payment solutions.

Looking ahead, Taylex Group is excited to continue collaborating with Winning Exhibitions, with a particular focus on the new ICE 2024 location at Fira Barcelona Gran Via, where more exciting opportunities are anticipated.