FRIEZE is a leading global contemporary art organisation and a client of Taylex Group since 2022. FRIEZE London is one of the world’s most influential contemporary art fairs, live every autumn. Each year the art fair welcomes and celebrates the most exciting talent and emerging names with installations, art gallery, and always remains at the forefront of artistic exploration and cultural discourse.

Since 2022 through to 2024 Taylex Group have partnered with FRIEZE London for their exhibition and asked to provide modern conceptual design for hospitality areas and welcome desks throughout the event.

To create the perfect environment for guests to meet, talk and revel in the wonderful art on show whilst enjoying the best dining experience provided by multiple high-end restaurant names and pop-ups.

Working in partnership with Roarsome Productions we developed the design for the hospitality area that would provide a fit-for-purpose solution that could be sustainably repurposed for future events and adapted as different hospitality vendors were added.

Our technical fabrication team built bespoke solutions for seating areas and pop-ups for multiple high profile restaurant names such as Nobu, Jikoni, Maison Francois, Ham Yard and many other Michelin-starred names.

Results: The result gave the thousands of visitors some perfect environments to meet, talk about the art and enjoy an open space and environment built for the enjoyment of fine food.