A Look Back and What to Expect in 2025

The Goodwood Festival of Speed is one of the world’s most iconic automotive events, bringing together the biggest names in motorsport, car manufacturing, and luxury brand experiences. Since its launch in 1993, this globally recognized festival has become a cornerstone for automotive brand activations, experiential marketing, and high-end event production.

For brands, Goodwood is more than just a motorsport festival—it’s a stage for premium brand experiences that captivate audiences and showcase the future of automotive innovation. As we look ahead to Goodwood Festival of Speed 2025, let’s reflect on how the event has evolved, what to expect this year, and insights from a brand activation production perspective—including Taylex Group’s expertise in delivering world-class exhibition stand designs and luxury automotive brand activations.

Over the years, Goodwood has transformed from a celebration of classic motorsport into a global hub for luxury automotive marketing, experiential event production, and immersive brand storytelling. Leading car manufacturers now use the event as a platform for product launches, interactive exhibitions, and bespoke brand environments that engage attendees on a deeper level.

From high-end experiential marketing activations to custom-built exhibition stands, Goodwood has become a place where the biggest automotive brands create unforgettable consumer experiences. The growing presence of electric vehicle (EV) launches, interactive technology showcases, and immersive brand activations highlights the event’s shift towards innovation, sustainability, and cutting-edge event production.

What to Expect at Goodwood Festival of Speed 2025

This year’s event promises to be bigger than ever, with an emphasis on brand experience production, dynamic automotive showcases, and immersive live event environments. Here’s what’s in store:

• Next-Gen Automotive Technology – Leading manufacturers will showcase their latest EVs, hybrid supercars, and AI-driven vehicle innovations through interactive product displays and brand activations.
• Iconic Heritage Displays – Expect stunning classic car exhibitions, bespoke heritage activations, and immersive storytelling installations that celebrate automotive history.
• Custom-Built Brand Experiences – With increasing competition among luxury brands, automotive exhibitors, and global sponsors, expect to see high-end exhibition stands, bespoke temporary structures, and cutting-edge event fabrication designed to engage visitors.
• Unparalleled Motorsport Action – The legendary hill climb remains the heart of the event, with a mix of modern hypercars, classic race cars, and next-gen prototypes competing in front of thousands of spectators.

From a live event production perspective, Goodwood presents a unique challenge—creating high-impact exhibition stands, premium hospitality structures, and seamless event logistics while ensuring every activation aligns with luxury brand positioning and marketing strategies.

Taylex Group at Goodwood: Delivering World-Class Brand Activations

At Taylex Group, we specialize in custom exhibition stand design, brand activation production, and luxury event fabrication, having delivered premium brand experiences at Goodwood for some of the world’s most prestigious automotive brands.

Weismann: A Luxury Exhibition Stand Designed for Impact

For Weismann, Taylex Group created a sleek outdoor exhibition stand that seamlessly blended luxury automotive design, premium visitor engagement spaces, and immersive brand storytelling. The stand was designed to highlight Weismann’s signature craftsmanship while offering a high-end experiential marketing environment for clients and visitors.

Our team handled everything from bespoke stand design, outdoor event construction, and luxury brand integration, ensuring the space reflected Weismann’s commitment to performance and exclusivity.

Ferrari: An Immersive Brand Heritage Installation

For Ferrari’s exclusive Driver Day at Goodwood, we delivered a custom event installation featuring a series of graphic backdrops and branded storytelling displays. Commissioned by Mobile Promotions Limited (now part of StarLive Group), the activation blended high-quality event fabrication and premium automotive heritage storytelling to create a striking, immersive experience.

By leveraging expert exhibition stand construction, custom graphics production, and event branding expertise, our work helped Ferrari create an environment that resonated with their audience while maintaining their signature luxury brand experience.

Behind the Scenes: The Production Perspective

Delivering at Goodwood requires expertise in event production, temporary structure design, and large-scale brand activations. Key production considerations include:

• Custom Stand Fabrication: High-end bespoke exhibition stands that reflect brand identity while maintaining structural integrity in an outdoor setting.
• Luxury Event Build & Logistics: From high-quality scenic production to premium visitor engagement zones, every detail matters.
• Interactive & Digital Integration: Many brands now incorporate AR, VR, and digital interactive elements into their automotive exhibitions and experiential brand activations.
• Weatherproof Design & Sustainability: Creating eco-friendly event structures and sustainable exhibition stand materials is becoming increasingly important.

At Taylex Group, we pride ourselves on delivering high-impact brand experiences that are not only visually stunning but also strategically aligned with our clients’ marketing objectives.

Looking Ahead: Goodwood 2025 and Beyond

As the Goodwood Festival of Speed 2025 approaches, brands are preparing to push the boundaries of experiential marketing, immersive activations, and luxury event production. With the rise of sustainable automotive technology, interactive digital experiences, and high-end brand showcases, this year’s event is set to be more dynamic than ever.

For those in the event production industry, Goodwood remains a benchmark for luxury brand activations, custom exhibition stand design, and high-end automotive marketing strategies. At Taylex Group, we’re excited to continue shaping the future of premium event experiences and bringing creative brand solutions to the heart of the automotive world.

Are you looking for expert support in designing and producing high-end brand activations at Goodwood or other major automotive events? Get in touch with Taylex Group today—we make it happen.