Following the success of the UK’s first beMatrix double deck at MCL the previous year, our challenge for Kawasaki was to raise the bar even higher. The brief was to create an unforgettable experience that would captivate visitors while showcasing Kawasaki’s brand in an innovative and engaging way. With over 50 bikes on display, spanning approximately 800m² of space, the stand needed to stay packed with excitement and new surprises.

We introduced a major new feature for Kawasaki in 2024 – a massive 4-bike racing simulator, powered by Moto Trainer. Featuring Ninja ZX-4RR race bikes, the simulator allowed visitors to compete against professional lap times at Donington, creating a thrilling experience that quickly became one of the show’s highlights. Fans eagerly lined up to challenge themselves, especially with the announcement of Tracker as the Title Sponsor of the 2024 Kawasaki British Superteen Championship, which added even more excitement.

In addition to the simulator, the expansive modular double-deck stand housed a merchandise store offering the latest season’s clothing and accessories, meeting rooms, storage facilities, and a VIP Club Lounge for Club Kawasaki members. The lounge provided an incredible vantage point overlooking the entire stand, allowing guests to watch the action from above, while enjoying exclusive access to the simulators and the live show.

The stand’s success was reflected in the turnout: just under 90,000 visitors, including curious newcomers, industry professionals, and passionate enthusiasts, attended over the course of the nine-day event. Kawasaki’s presence at MCL 2024 not only solidified its reputation as a major player in the motorcycle industry but also set the bar for what’s to come next year.

As Charlotte Stow, Customer Experience & Events Co-ordinator, shared, “A big thank you to Taylex for making the show such a success, we couldn’t do the job without you.” We can’t wait to see how we’ll top it next year!