NEOM
United Kingdom
Exhibition Stand
ExCel, London
About the Project
NEOM, the world’s most ambitious tourism project, sought to showcase its identity at WTM London, the premier global travel event. The aim was to create an exhibition stand that would reflect NEOM’s commitment to sustainability, innovation, and luxury while immersing visitors in its visionary concept. The stand needed to communicate NEOM’s unique blend of natural beauty, technological advancement, and cultural richness, all while engaging attendees with dynamic, interactive experiences.
Outcome
In collaboration with HQ Worldwide, we designed an exhibition stand built around NEOM’s ribbon logo, using its interlocking X structure to define the stand’s architectural spaces. This innovative approach created distinct, immersive zones while maintaining a smooth flow for visitors. Key features included a sleek reception desk, a 360-degree immersive room with high-resolution projections, and a compact, eco-friendly café. The stand offered a blend of modern design and cutting-edge technology, with digital elements such as interactive tablets and touchscreens to guide visitors through NEOM’s story.
Outcome
The NEOM exhibition stand made a significant impact at WTM London, engaging visitors and showcasing NEOM’s future-focused vision for tourism. The immersive experience and sustainable design elements reinforced NEOM’s identity as a leader in luxury, innovation, and sustainability. The use of the X structure to create dynamic, functional spaces helped enhance visitor engagement, while the eco-friendly café and interactive features solidified NEOM’s commitment to a sustainable future. The stand successfully positioned NEOM as a pioneering force in global travel, impressing press, investors, and attendees alike.
