Royal Enfield have collaborated with Taylex Group and have a long-standing partnership, since working together since 2018.

Royal Enfield attend EICMA (The Milan Motorcycle Show) annually as it the most important trade show for the motorcycle industry and frequently draws millions of visitors.

Royal Enfield approached Taylex Group to deliver their creative concept of Back to the Future, the House of Royal Enfield at EICMA 2024.

Their brand objective was to showcase strength, bigger and bolder with the goal to become the definitive global evangelists of motorcycling culture.

The exhibition stand needed to take a unique blend of aspiration and accessibility and become the launch platform for the launch of their three new products along with the entire fleet of loved motorcycles.

The brief included how the exhibitions stand could be an exploration of journey through time, showcasing the depth of heritage, with modern culture mixed with futuristic technology of their EV range.