SoftGamings, a leading iGaming developer since 2008, is renowned for providing comprehensive turnkey and white-label casino solutions. As one of the premier events in the gaming industry, ICE London offered an exceptional platform for SoftGamings to showcase its advanced offerings, including top game providers, unified integration, licensing and banking solutions, and other cutting-edge services.

Our task was to design and construct an exhibition stand that captured SoftGamings’ innovation and industry expertise, offering a memorable experience for attendees while aligning with the company’s values of professionalism and collaboration.

Our team at Taylex Group worked closely with Expose Designs Ltd to bring SoftGamings’ vision to life. We utilized the latest beMatrix double-deck system, creating a spacious and visually impactful stand that highlighted their innovative services. The standout feature was a massive 55-panel elevated LED wall, showcasing SoftGamings’ top game providers and solutions in dynamic detail.

To further engage attendees, we incorporated multiple TV screens, illuminated 3D logos, and elevated meeting areas, offering a professional and interactive space for networking. The down-lit bar area became a popular spot for conversations and relaxation, enhancing the overall experience.

Adding a fun element to the event, we included a claw game machine where visitors had the opportunity to win prizes. This interactive feature captivated thousands of attendees throughout the three-day event, ensuring SoftGamings’ presence was both memorable and impactful.