Taylex Group was approached by Shiraz Creative, a global experience agency, to collaborate on a corporate conference for VISA Direct Partner Day.

VISA Direct brought together a network of partners from across the Middle East to showcase their latest innovations in money movement solutions.

The goal was to provide partners with a hands-on experience of their technology, including handheld devices, supported by creative branding and signage that effectively communicated key product messages throughout the conference space.

A dedicated live stage area was designed for the senior VISA Direct sales team to deliver keynote presentations in an engaging and interactive format, unveiling new products and their unique benefits to attendees.

Taylex Group became the dedicated creative production partner for Shiraz Creative, delivering full technical production, including sound, screens, product demo stations, complete set staging, and AV support for guest speakers and keynotes.

Strategically placed signage and graphics were integrated throughout the conference, ensuring a seamless and engaging attendee journey. We designed and built demo and display units, allowing the VISA Direct team to interact with their products in a hands-on environment.

Guests experienced an event filled with inspiring keynote speeches, valuable networking opportunities, and exciting new product reveals.

We are proud to have played a key role in delivering event management support, technical production, and seamless execution—creating an immersive experience where guests could engage with and learn about VISA Direct’s latest innovations.