Visa Fringe

Amsterdam, Europe

Brand Experience

Henineken Museum, Amsterdam

About the Project

In partnership with Shiraz Creative, we delivered the production for VISA’s fringe brand activation hosted at the Heineken Museum.

Outcome

We provided technical and build support for multiple brand installations featured throughout the event, from a branded bottle wall which consisted of over 180 Heineken bottles backlit with the VISA logo along with custom bicycles and event staging, providing an immersive environment that engaged guests, creating multiple branded event photo opportunities. The production and install ensured the consumer journey for guests and client seamlessly intertwined both brand messaging and guest experience.