Brief: Bringing “Alright Bab!” to Life

Birmingham’s renowned Light Festival transformed the city with vibrant installations, celebrating creativity and community. Among the standout pieces was “Alright Bab!”—a striking light installation paying tribute to the city’s warmth, inclusivity, and cultural identity. As a Midlands-based creative solutions production company specialising in exhibitions, brand activations, and live events, Taylex Group played a key role in bringing this installation to life. 

“Alright Bab!” is more than a phrase—it’s a symbol of Birmingham’s welcoming spirit. Installed in Colmore Square, it was designed to brighten urban spaces and create a lasting legacy beyond the festival. Funded by the UK Shared Prosperity Fund, the project was part of a broader initiative to enhance public areas through visually engaging light displays.

Taylex Group’s expertise in design, fabrication, and installation made us the perfect partner to realize this ambitious project. Working closely with Colmore Business District (Colmore BID) and a team of industry specialists, we ensured the installation was both visually striking and structurally sound.

The Outcome: A Lasting Light Installation in Birmingham

Taylex Group led the production and installation of “Alright Bab!” through a seamless collaboration with key industry partners:

• i-Vision – Provided custom illumination for the installation.
• S&H Metal Productions – Crafted the distinctive lettering.
• Code 14 – Delivered structural metal solutions.
• Angle Ring – Shaped the metal curves, refining the artistic form.

This joint effort combined technical precision with artistic creativity, resulting in an installation that is both durable and visually captivating.

Our partnership with Colmore BID was instrumental in delivering a project that reflects Birmingham’s dynamic business community. Representing over 650 companies and 40,000 employees, Colmore BID is committed to enhancing public spaces through cultural and artistic initiatives. The success of “Alright Bab!” highlights the impact of immersive brand activations in transforming city environments.

Beyond its role in the Light Festival, “Alright Bab!” remains as a permanent fixture, reinforcing Birmingham’s identity and serving as a beacon for creativity and connection. This project demonstrates the power of experiential installations in engaging communities and shaping public spaces.

At Taylex Group, we thrive on turning creative concepts into reality. Whether crafting bespoke exhibition stands, large-scale brand activations, or immersive public installations, we bring expertise, precision, and passion to every project.

If you’re looking to create an unforgettable brand experience or city activation, let’s make it happen. Get in touch with Taylex Group to bring your vision to life.