Abnormal AI at InfoSecurity Europe 2025
Abnormal AI
InfoSecurity Europe
ExCel London
The Brief
In partnership with XPO Team, Taylex Group was tasked with bringing Abnormal AI’s brand to life on the show floor at Infosecurity Europe 2025, held at ExCeL London from 3–5 June. As the leading AI-native human behaviour security platform, trusted by over 3,200 organizations including 20% of the Fortune 500, Abnormal needed a stand that conveyed its cutting-edge technology, rigorous security messaging, and real-world impact—all through hands-on demos and high-impact design.
The Outcome
Design & Delivery: XPO Team led the design, while Taylex Group handled production and build. The stand featured sleek, modern architecture, immersive digital interfaces, and optimized sightlines to attract and engage visitors.
Brand Messaging: Bold visuals and technology-focused messaging conveyed Abnormal’s identity as a human behaviour-driven platform. The intelligent anomaly detection engine was showcased via interactive live demos focused on email and cloud app threats.
Engagement Strategy: The stand hosted live technical demos and conversational zones, enabling visitors to experience firsthand how Abnormal’s AI understands human behaviour in real time and stops sophisticated threats before they reach inboxes or cloud applications.
The Results
This collaboration was more than a standard exhibit—it embodied Abnormal AI’s mission of “protecting humans with behavioural AI.” From the fresh release of thought leadership data to immersive demos, the stand delivered a compelling narrative of innovation in the human-first cybersecurity space.
- Interested in adapting this format for a credentials deck, web showcase, or visual portfolio? I’d be happy to help integrate event metrics, standout visuals, or brand messaging.
- Designed for a high-energy environment, the stand delivered clarity, innovation, and experiential impact.
- Strong Foot Traffic & Presence: Abnormal stood out among a crowded hall of over 300 exhibitors at a show that welcomed more than 13,000 cybersecurity professionals.
- High Engagement Metrics: Live demos drew strong attendee interaction, enabling prospects to see the human-centric AI in action. Conversations centred on real-world applications, ensuring deeper understanding and reflection of value.
