TotalEnergies at Automechanika
TotalEnergies
Automechanika
The NEC, Birmingham UK
The Brief
Taylex Group partnered with TotalEnergies to deliver a sleek, high‑impact exhibition stand at Automechanika Birmingham 2025, the UK’s premier trade show for the automotive aftermarket and vehicle production sector. The event took place at NEC Birmingham, from 3–5 June 2025, bringing over 550 exhibitors and more than 15,000 industry professionals together across key automotive disciplines.
TotalEnergies, a global energy and lubricants leader, used its presence to highlight engine oil innovation—specifically products from its Quartz Xtra range, designed to meet evolving driver and vehicle demands
The mission: deliver a design that reflects TotalEnergies’ technical excellence, innovation, and future-facing sustainability ethos.
The Outcome
Major Event Exposure: The event featured over 550 leading brands and attracted more than 15,000 professionals across aftermarket, servicing, diagnostics, and OEMs—delivering prime visibility for TotalEnergies at one of the year’s most important sector platforms
Brand Positioning: Showcasing the Quartz Xtra range reinforced TotalEnergies as a tech-forward lubricant provider in a competitive aftermarket environment, aligning with emerging trends in sustainable and high-performance automotive fluids.
Audience Engagement: The clear, polished stand design, combined with live product insights and branding, drew quality conversations with garage managers, distributors, fleet operators, and OEM engineers.
Client Feedback: TotalEnergies UK expressed high satisfaction with the project; Taylex Group’s approach delivered on aesthetic design, operational execution, and technical brand alignment—another happy client outcome
Outcome
This collaboration was more than just another booth—it was a visual and experiential statement of TotalEnergies’ innovation credentials in engine oils. With a clean stand aesthetic, sharp messaging, and intelligent product presentation, the installation delivered a compelling narrative of technical leadership in a crowded event environment.
Product-Led Expression: The exhibition design strategically spotlighted product innovation, allowing visitors to engage directly with TotalEnergies’ advanced engine oil technologies.
Strategic Event Positioning: Being situated in Hall 18, Stand V70, amid high-profile exhibitors and demo zones, delivered prime visibility during a packed show schedule.
Clear and Professional Messaging: The messaging emphasized product efficiency, ecological innovation, and TotalEnergies’ leadership in next-generation lubricant development—resonating with audience priorities in the automotive aftermarket and OEM sectors.
