beMatrix at the Middle East Event Show
beMatrix
Middle East Event Show
Dubai
The Brief
As the exclusive beMaster partner for beMatrix in the Middle East, Taylex Group was invited to deliver and install a standout presence at the Middle East Event Show, held at Dubai World Trade Centre. The goal: showcase the potential of smarter, more sustainable event construction using the industry-leading beMatrix modular frame system—all while driving conversations around greener event delivery in the region.
This opportunity wasn’t just about building a stand—it was about setting a benchmark in sustainable design, demonstrating best practices in live build environments, and connecting with key stakeholders driving innovation across the events industry.
The Outcome
Our team delivered a fully modular and reusable stand build, leveraging the full power of the beMatrix ergonomic frame system. Precision-built during pre-show prep and installed live on-site, the structure offered both flexibility and design impact while reducing material waste and emissions typically associated with traditional builds.
Visitors to the stand were able to:
- Explore the system’s sustainable design features firsthand.
- Engage directly with our technical team.
- Understand the long-term efficiency benefits of switching to a modular system.
Beyond the build, our CEO & Founder, Karl Clark, led a headline panel discussion at the Industry Horizon Stage:
“Green Visions – The Middle East’s Vision for Greener, More Sustainable Events.”
Karl was joined by some of the region’s most influential voices to explore key topics like energy-efficient production, zero-waste event strategies, and the need for smarter supply chain innovation. Together, they challenged the status quo and spotlighted real solutions for building a greener events future.
The Result
From concept to delivery, this project was more than just a build—it was a statement. As the Middle East continues to evolve as a global hub for large-scale exhibitions and live experiences, we’re proud to be at the forefront of shaping that future—smarter, cleaner, and more sustainably built.
Live Stand Demonstration: Delivered a full beMatrix build live on the show floor, with real-time engagement and walkthroughs showcasing system versatility, design freedom, and waste-reducing benefits.
Sustainability in Action: Demonstrated how modular systems support reusability, lightweight logistics, and lower CO2 output—without compromising on creative ambition.
Industry Leadership: Played a key role in leading sustainability discourse at the show, reinforcing our position as a regional partner of choice for smarter event production.
Community Connections: Engaged with over 5,000 attendees, from event professionals to global brands, generating new conversations and opportunities around the future of sustainable event delivery.
