Stellantis at MOVE: Mobility Re-imagined London
Strata
MOVE: Mobility
ExCel London, UK
The Brief
It needed to elegantly present multiple elements:
- Stellantis internal innovation, including Fiat Grande Panda and a mobility-adapted Citroën Ami developed through employee-led initiatives.
- Collaborations with startups in battery and energy tech:Ample, Factorial Energy, Zeta Energy, Tiamat, and Lyten.
- Stellantis’ AI-driven transformation journey and inclusive mobility mission—delivered cohesively under the Stellantis Ventures identity.
The Outcome
Visual Narrative & Layout: Positioned at the Main Entrance, Booth 1, the stand blended immersive storytelling zones with actual vehicle showcases—featuring a Citroën Ami adapted for mobility access and the Fiat Grande Panda with its patented spiral charging cable. The space balanced brand identity, startup innovation, and Stellantis heritage
Startup Innovation Wall: A “Battery Innovation Wall” showcased partner startups’ technologies—from modular battery-swapping with Ample to next-gen chemistries by Factorial, Lyten, Zeta, and Tiamat
AI Journey Display: Interactive storytelling zones mapped Stellantis’ embedding of AI across mobility—from design through production to customer experience, reinforcing the firm’s digital transformation direction.
The Result
This project was more than a booth—it was a mobility microcosm. By weaving together internal innovation, startup partnerships, and inclusive vehicle design, the stand captured Stellantis Ventures’ mission to advance mobility for all. Sleek aesthetics, intelligent zones, and interactive storytelling made MOVE 2025 an impactful platform for brand and innovation-forward positioning.
Narrative-Driven Design: The stand told a layered story—combining mobility access, disruptive battery tech, and AI-based transformation within a single experience space.
Integration of Mobility Hardware and Innovation: Real vehicles and startup innovation coexisted seamlessly, offering tangible experiences alongside strategic narratives.
Platform for Thought Leadership: The stand environment reinforced Stellantis’ position as a forward-thinking mobility brand engaging in critical industry dialogue on sustainability, inclusivity, and technology.
